Lawyers in California have gone after the company, calling out “bad advertising”.
In case you’ve been out of the loop, vaginal eggs are now a thing. Yes, lumps you put up your hoo ha, (or ‘Yoni’, as Paltrow calls it), in the name of good health.
Vaginal eggs are made of jade, and Gwyneth Paltrow’s website Goop has been promoting their use as something that can “help cultivate sexual energy, clear chi pathways in the body, intensify femininity, and invigorate (y)our life force.”
Essentially, instead of doing Kegel exercises to strengthen your vagina, you insert this oval stone in there and walk around.
Or, you sleep with one in.
According to “guru/healer/inspiration/friend Shiva Rose”, interviewed on Paltrow’s website, jade eggs are better and more effective than Kegels. Many women, she says, are doing Kegels “wrong” and over exercising their vaginal walls, causing harm. The egg prevents this.
Sound like a bunch of bull? You’re not the only one.
The Guardian.com just reported that a Santa Clara attorney has ordered Paltrow’s company to pay $145,000 in settlement fees to consumers, surrounding the eggs.
The reason? Allegations of unscientific claims presented on the Goop website, urging readers to buy these things.
District attorney, Jeff Rosen, said: “The health and money of Santa Clara County residents should never be put at risk by misleading advertising. We will vigilantly protect consumers against companies that promise health benefits without the support of good science … or any science.”
So, stick to the gym and leave the stones on the path. Or, go for the mysticism of these ancient vaginal aids, but don’t say we didn’t warn ya.
Photo credits: Gusak/Shutterstock.com